Mission Statement: To create amazing and righteous content and stories through the uses of graphic design and video production to prove my worth to various businesses and competitors and to hopefully inspire others to do the same.

Vision Statement: To become a well known graphic designer and video editor to where I can create stories through a pencil and a video camera lens.

My goal for this brand is for me to attempt at taking the first step of freelancing once I am done with school. I believe I won't land clients immediately but I would like to try a handful at the end of the year. So now, I believe I would have to keep designing/video editing and sharing my work and hopefully, it will get positive attention.

Target Audience/Demographics: My target audience/demographics is pretty open to anyone. I don't have any preferred preference when it comes to age, gender, education background, etc.

Problem/Solution Statements: One problem with a possible solution for both me and potential clients would be how would I be able to offer graphic design/video production/motion graphic services to clients? The possible solution(s) would be to know my niche, build up my portfolio, and most importantly: network with others. By implementing these solutions, I believe I would be able to begin work with potential clients.